D&AD John Lewis
The brief was to develop an in-store experience for John Lewis to engage, mesmerise, and nurture their audience of the near future. John Lewis You is a personalisation service which allows you to create and own a product unique to you. The set of products that can be personalised by the customer include passport holders, notebooks, wash bags, makeup bags, phone cases, cardholders, cushion covers, hanging banners and pencil cases.